We're pleased to announce that the 2008 Holland Hospital Annual Report has be recognized by two industry awards programs. This 16 page annual report recently won a Gold Award from the LACP - League of American Communications Professionals and a Silver Aster Award for excellence in medical marketing.
The Aster Awards is a medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world. While it is LACP's goal to help facilitate discussion of best-in-class practices in communications and recognize those who demonstrate exemplary communications behaviors. The annual report won a total score was 94 out of a possible 100, with high marks for creativity, information accessibility, and the cover. One comment said, "We love how this book really creates an emotional connection with the reader." Another: "Great job finding a way to 'break out' from more conventional communications."
A special thanks to Mitch and Nancy for helping on such a fun project.
The Aster Awards is a medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world. While it is LACP's goal to help facilitate discussion of best-in-class practices in communications and recognize those who demonstrate exemplary communications behaviors. The annual report won a total score was 94 out of a possible 100, with high marks for creativity, information accessibility, and the cover. One comment said, "We love how this book really creates an emotional connection with the reader." Another: "Great job finding a way to 'break out' from more conventional communications."
A special thanks to Mitch and Nancy for helping on such a fun project.
Agency: Highland Group, Video: Gray Christian
I am excited to have recently been nominated to serve on the Board of Directors of the newly established AIGA West Michigan chapter. Not only is this an exciting opportunity for me to forge closer ties with the West Michigan design community, it is also an exciting opportunity for our region to join the 62 other locations nationwide with local AIGA chapters. I am looking forward to having a hand in helping West Michigan progress with AIGA in it's mission to "advance designing as a professional craft, strategic tool and vital cultural force."
This past February, I attended the Compostmodern conference in San Francisco. Presented by the San Francisco chapter of AIGA and the AIGA Center for Sustainable Design (CFSD), this interdisciplinary conference explored the range of design thinking necessary to create a socially and ecologically responsible society. Designers, manufacturers and business leaders came together to find inspiration, share knowledge and explore real world opportunities for transforming products, industries and lives.
This year's conference demonstrated how sustainable solutions converge as design, ecology, social activism, business, and economics intersect. Speakers included Eames Demetrios of Eames Office, Saul Griffith of Makani Power, Allan Chochinov of Core 77, California College of the Arts (CCA) Design MBA Chair Nathan Shedroff, climate strategist Michel Gelobter, John Bielenberg and Pam Dorr of Project M and the HERO Housing Resource in Alabama, Emily Pilloton of Project H Design, and Autodesk Sustainable Design Program Manager Dawn Danby. GreenBiz editor and sustainability author Joel Makower reprised his role as emcee.
This year's conference demonstrated how sustainable solutions converge as design, ecology, social activism, business, and economics intersect. Speakers included Eames Demetrios of Eames Office, Saul Griffith of Makani Power, Allan Chochinov of Core 77, California College of the Arts (CCA) Design MBA Chair Nathan Shedroff, climate strategist Michel Gelobter, John Bielenberg and Pam Dorr of Project M and the HERO Housing Resource in Alabama, Emily Pilloton of Project H Design, and Autodesk Sustainable Design Program Manager Dawn Danby. GreenBiz editor and sustainability author Joel Makower reprised his role as emcee.